I don't know I you can really see from the picture

But that entire string of signs there (stretching beyond the frame) is advertising gudeg restaurants.

Gudeg is the Jogja specialty I had once and was not wowed by, but I will come to this stretch of road next time and give it another shot.

For the record, it's made of unripe jackfruit that is boiled for hours with spices and coconut milk, and served with rice and (in my case) chicken or cow skin, egg and tofu. Mine also had something utterly bizarre that I could neither identify nor understand the word for.

I just did a search for gudeg + jelly like, and have found that that it might be sambal krecek. Which I couldn't figure out until I googled krecek by itself. There's your cattle skin for you!